The Quality Paradox: Why Search Improved for Google While It Degraded for Publishers
Three layers of evidence (publisher traffic decay, Alphabet's revenue mix, the leaked Google ranking schema) showing why no algorithmic recovery is coming.
- Method
- Triangulation across three independent evidence layers: a publisher-traffic decay measurement, an Alphabet revenue decomposition, and analysis of the leaked Google ranking schema.
- Primary sources
- 27 publisher sites (Ahrefs) · 12 quarters of Alphabet filings · the March 2024 Google ranking-schema leak