Max Nardit

Max Nardit

Data & AI Systems Engineer working on visibility, measurement, and agentic systems.

AI now sits between people and what they’re looking for, and between work and the software that runs it. It answers, routes, remembers, forgets, and now acts on its own. Usually before anyone can check whether it got things right. I study that layer with original data and build the tools to work inside it. My background is the supply side of digital marketing: the crawl, the analytics, the automation and reporting, the plumbing under what looked like marketing. The marketing was never really the problem. Visibility, measurement, and control were. AI didn’t make that problem smaller. It moved it somewhere you can’t see.

Beetroot featured in 窓の杜 (Japan) · original-data research · shipped open-source tools

the systems that decide

what gets found, trusted,

and acted on

Thesis

Operating thesis

AI is changing two things at once: how people find information, and how work moves through software.

That shift isn’t only a search problem. It touches tracking, attribution, context, memory, handoff, and trust: the systems that decide what a person sees before they make a choice.

I work on that layer. Some of it is research: measuring what changes and publishing what holds up. Some of it is engineering: building tools and workflows that keep context, expose failures, and make AI-assisted work inspectable.

Focus

Current areas

Visibility & discovery
How people, businesses, and tools stay findable when AI systems answer, summarize, route, and act.
Measurement & tracking
How to know what’s working when clicks, cookies, referrals, and dashboards stop telling the whole story.
Agentic systems
Memory, handoff, orchestration, tool boundaries, and recovery for agents that touch real workflows.
Operational evidence
Original-data research, field notes, and shipped tools. Findings over forecasts.

Writing

Recent writing

All articles →

Agent memory as Markdown documents: a readable memory is still a memory

Moving agent memory out of a vector store and into Markdown files makes it easy to inspect, and that is worth having. Staleness, conflicting writers and the page nobody opened were never problems of storage format, so they move into the folder intact, where a clean file can pass for a checked one.

Karpathy's tips for understanding LLM output, and the ASD-STE100 cheat sheet that gets the standard wrong

Andrej Karpathy's ladder for reading what models produce goes from controlled English to diagrams, HTML pages and explainer videos, each easier to take in than the last. The cheat sheet attached to his post is a clean, confident summary of ASD-STE100 that inverts one dictionary rule, approves a verb the standard rejects, and presents a recommendation as a dictionary entry. A clearer format can expose an error or make it easier to believe; the useful question is what each one lets you check.

Contact

Get in touch

Email or Telegram both reach me. Telegram is faster.