Max Nardit

Max Nardit

Data & AI Systems Engineer working on visibility, measurement, and agentic systems.

AI now sits between people and what they’re looking for, and between work and the software that runs it. It answers, routes, remembers, forgets, and now acts on its own. Usually before anyone can check whether it got things right. I study that layer with original data and build the tools to work inside it. My background is the supply side of digital marketing: the crawl, the analytics, the automation and reporting, the plumbing under what looked like marketing. The marketing was never really the problem. Visibility, measurement, and control were. AI didn’t make that problem smaller. It moved it somewhere you can’t see.

Beetroot featured in 窓の杜 (Japan) · original-data research · shipped open-source tools

the systems that decide

what gets found, trusted,

and acted on

Thesis

Operating thesis

AI is changing two things at once: how people find information, and how work moves through software.

That shift isn’t only a search problem. It touches tracking, attribution, context, memory, handoff, and trust: the systems that decide what a person sees before they make a choice.

I work on that layer. Some of it is research: measuring what changes and publishing what holds up. Some of it is engineering: building tools and workflows that keep context, expose failures, and make AI-assisted work inspectable.

Focus

Current areas

Visibility & discovery
How people, businesses, and tools stay findable when AI systems answer, summarize, route, and act.
Measurement & tracking
How to know what’s working when clicks, cookies, referrals, and dashboards stop telling the whole story.
Agentic systems
Memory, handoff, orchestration, tool boundaries, and recovery for agents that touch real workflows.
Operational evidence
Original-data research, field notes, and shipped tools. Findings over forecasts.

Writing

Recent writing

All articles →

Your forked subagent already knows too much

An agent's history holds every dead end it walked into, and nothing in it marks which ones the agent has since given up. Delegate that history to a subtask and the discarded guesses arrive wearing the same face as the settled facts. Why starting clean usually wins, when a written brief beats inheritance, and when the work is a live thing no brief can hold.

Your instruction files are addressing, not fragmentation

Merging every agent instruction file into a shared standard looks like deleting needless repetition, and for project setup it genuinely is. But most of what these documents hold is not a scattered copy of one thing; it is separate addresses, sorted by who a line applies to and who is allowed to write it. One of those boundaries is also a trust boundary, which is why the tidy fix of one universal file quietly hands repository text the authority of your own standing rules.

You can't verify a translation by reading it

Re-reading a translated document proves nothing, because judging the output asks for the exact fluency you handed to the machine. So you stop reading harder and move the judgment back into a language you can actually read.

Contact

Get in touch

Email or Telegram both reach me. Telegram is faster.