Max Nardit

Max Nardit

Data & AI Systems Engineer working on visibility, measurement, and agentic systems.

AI now sits between people and what they’re looking for, and between work and the software that runs it. It answers, routes, remembers, forgets, and now acts on its own. Usually before anyone can check whether it got things right. I study that layer with original data and build the tools to work inside it. My background is the supply side of digital marketing: the crawl, the analytics, the automation and reporting, the plumbing under what looked like marketing. The marketing was never really the problem. Visibility, measurement, and control were. AI didn’t make that problem smaller. It moved it somewhere you can’t see.

Beetroot featured in 窓の杜 (Japan) · original-data research · shipped open-source tools

the systems that decide

what gets found, trusted,

and acted on

Thesis

Operating thesis

AI is changing two things at once: how people find information, and how work moves through software.

That shift isn’t only a search problem. It touches tracking, attribution, context, memory, handoff, and trust: the systems that decide what a person sees before they make a choice.

I work on that layer. Some of it is research: measuring what changes and publishing what holds up. Some of it is engineering: building tools and workflows that keep context, expose failures, and make AI-assisted work inspectable.

Focus

Current areas

Visibility & discovery
How people, businesses, and tools stay findable when AI systems answer, summarize, route, and act.
Measurement & tracking
How to know what’s working when clicks, cookies, referrals, and dashboards stop telling the whole story.
Agentic systems
Memory, handoff, orchestration, tool boundaries, and recovery for agents that touch real workflows.
Operational evidence
Original-data research, field notes, and shipped tools. Findings over forecasts.

Writing

Recent writing

All articles →

You can't verify a translation by reading it

Re-reading a translated document proves nothing, because judging the output asks for the exact fluency you handed to the machine. So you stop reading harder and move the judgment back into a language you can actually read.

Your multi-agent system is a distributed system

The failures people blame on their agents (many converging on the same wrong answer, a disagreement that hardens into sabotage, a success reported for work that never ran) are not gaps a stronger model closes. They are the oldest failures in distributed computing, and they yield to engineering the layer between the agents rather than to more intelligence inside each one.

The token tax on tools you never call

Every capability you expose to an agent spends context on its schema up front, so the price of its abilities tracks the size of your catalog and not the size of the job. The fix is not choosing CLIs over servers but treating the whole tool surface as a budget you spend only when the work reaches for a definition.

Contact

Get in touch

Email or Telegram both reach me. Telegram is faster.