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SEO Strategy & Execution

Illustration of a small red apple next to a large, blocky, light blue letter 'G', symbolizing Apple challenging Google's search dominance with its AI search exploration.

Illustration of a small red apple next to a large, blocky, light blue letter 'G', symbolizing Apple challenging Google's search dominance with its AI search exploration.

AI Search in Safari? Apple’s Big Move, Google’s $20B Headache, and Why We Webmasters Should Care

10.05.2025

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Cartoon illustration of a graveyard scene where a tombstone reads "R.I.P. OLD SEO TACTICS". Sad browser window characters mourn at the grave while happy social media icons party in the background, symbolizing the decline of old SEO methods.

SEO Dead? Or What’s the New Playbook?

27.04.2025

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Illustration symbolizing the decline of organic search traffic: An SEO expert attempts to beat a dead horse representing 'Organic Traffic', as Google's AI robot moves forward successfully, leaving traditional methods behind.

April 2025 Recap: So, Google, Trying to Finish Us Off?

26.04.2025

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Drawing of a chaotic technical brief titled 'Make Website Good - Brief Rev 0.1' with unclear instructions, symbols, and a confused cat, illustrating the problems with poorly written website specifications (SEO brief).

Drawing of a chaotic technical brief titled 'Make Website Good - Brief Rev 0.1' with unclear instructions, symbols, and a confused cat, illustrating the problems with poorly written website specifications (SEO brief).

How to Write a SEO Brief That Gets You Understood (and Not Cursed)

12.04.2025

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A human quality rater scrutinizes AI-generated content from a robot, preparing to assign the 'Lowest' rating indicated by a stamp.

April Pranks from Google 2025: AI Content Gets a Slap

11.04.2025

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AI technology connecting with digital platforms and analytics.

Making SEO & Marketing Simpler: What’s Happening in March 2025

29.03.2025

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Components for enhancing local SEO strategy.

City, Street, or ‘Near Me’: Geographic Modifiers – Small Words, Big Impact

18.03.2025

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Cartoon character holding gadget near SEO sign.

Cartoon character holding gadget near SEO sign.

SEO: Your Secret Weapon for Long-Term Business Growth (Forget the Quick Fixes! …But Keep an Eye on the Future)

26.02.2025

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Cartoon man with signs reading 'leads' around him.

Cartoon man with signs reading 'leads' around him.

Stop Chasing Leads, Start Attracting Them: The Power of SEO Lead Generation

26.02.2025

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Claude 3.7 Sonnet: Hybrid Reasoning AI That Thinks Like You (Almost!)

Claude 3.7 Sonnet: Hybrid Reasoning AI That Thinks Like You (Almost!)

Claude 3.7 Sonnet & Claude Code: AI Just Got Way Smarter (and Way More Helpful)

25.02.2025

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Boy with robot holding 'Trust?' sign, urban backdrop

Boy with robot holding 'Trust?' sign, urban backdrop

The Risks of Advanced AI: Lessons from Apollo Research

12.12.2024

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Cartoon man with headphones, banner titled 'Monthly Adjustments'

Cartoon man with headphones, banner titled 'Monthly Adjustments'

Uncovering Growth Opportunities Every Month: How to Align Your SEO Strategy with Business Demand

06.12.2024

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Person with TV head displaying 'Beyond Seasonality' sign

Person with TV head displaying 'Beyond Seasonality' sign

Beyond Seasonal Fluctuations: Identifying Real Causes for Ranking Declines in Google

06.12.2024

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Man with glasses near 'Right Metrics' neon sign

Man with glasses near 'Right Metrics' neon sign

From Falling Commercial Traffic to Rising Brand Presence: How to Highlight the Right Metrics in SEO

06.12.2024

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Animated man with sign 'Automate SEO Tasks'

Animated man with sign 'Automate SEO Tasks'

Automate to Innovate: Streamlining Repetitive SEO Tasks and Maximizing Efficiency

06.12.2024

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Robot holding sign that says 'Match user Intent.'

Robot holding sign that says 'Match user Intent.'

Meeting User Intent Head-On: Building Pages that Solve Problems and Increase Conversions

06.12.2024

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Visual comparison of link building results: A chaotic web illustrates the risk of spammy, low-quality links and penalties, contrasted with an orderly network demonstrating the value of high-quality, relevant, and authoritative backlinks for SEO.

Visual comparison of link building results: A chaotic web illustrates the risk of spammy, low-quality links and penalties, contrasted with an orderly network demonstrating the value of high-quality, relevant, and authoritative backlinks for SEO.

The Real Cost of Low-Quality Links

06.12.2024

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Cartoon drawing of a focused 'mad scientist' in a lab coat using a large precision tool to make a tiny adjustment on a website wireframe layout. Behind him, a chart shows a graph trending slightly upward with the text '+0.01% Conversion!'

Cartoon drawing of a focused 'mad scientist' in a lab coat using a large precision tool to make a tiny adjustment on a website wireframe layout. Behind him, a chart shows a graph trending slightly upward with the text '+0.01% Conversion!'

Website Conversion: So People Don’t Just Hang Around, But Actually Buy

06.12.2024

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